SERVICES OVERVIEW
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I’m sorry, I need WHAT to build a website?
Did you know in order to have an effective website you need, at minimum, to have: defined audiences and actions, compelling/user friendly/easily digestible content, engaging imagery, clear and easy to navigate page structures, obvious navigation, xml sitemap, robots.txt file, custom analytics, crawlable site content, optimized meta titles and descriptions, and a connection to google search console? User friendly tools like Squarespace can help get you there, but you may still need some (or a lot) of help.
Did any of that make your head spin? No worries, I got you covered!
What exactly can I help you with?
Click through to get an in-depth look at the work that goes into each phase, or see below for an at a glance overview.
The Whole Package - At A Glance
User Experience
First, we define your audience. Who is going to be coming to your website and what do you want them to do once they get there? I help you understand that, and structure your navigation and site pages to map back to your user’s journey to provide an easy onsite experience.
Copy Writing/Editing
Users don’t want to get to a website and see a wall of copy. You need to make sure that when a user is on your site, they are able to quickly scan a page and find what they need. And sure, sometimes a lot of copy is needed, but I can help you define where to expand and pull back on content and tie it back to the goals and user journey we defined up front.
Design/Development
Squarespace provides beautiful templates to offer a starting point for your website. But you aren’t trying to build a Squarespace site, you are trying to build YOUR website using Squarespace. I help you use the tools at hand to completely customize your site for your brand and apply custom code when needed.
Optimization
Do you know how Google finds your site? SEO feels like a foreign language and can be incredibly overwhelming, but I help make sure your site is fully optimized and crawlable, and setup with custom analytics so you can monitor and react in real time to how users are engaging with your site.