Process and Pricing

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Building a website can be confusing.
I can help.

I’ve been fortunate to oversee the development and launch of 50+ websites in my professional lifetime and through trials and tribulations, I have mastered the process of getting a site from inception to launch. You can expect clear timelines to set your expectations, impeccable communication, quick replies and detailed responses to all of your questions.

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It’s all in the formula…

Here are the steps we’ll take to get your website out of your head and onto the web:

  1. Kickoff and intake session (we get to know each other)

  2. Website design inspiration review (learn from our peers)

  3. Content and imagery collection and creation

  4. Website setup and creation

  5. Website review and revisions

  6. Website behind the scenes optimizations

  7. Website launch

Budgeting for your site - what to factor:

  1. Cost of licensing Squarespace or other site platform - $120-$300/year

  2. Cost of professional services to create site (my time) - $1,800-$7,000

  3. Cost of professional imagery (free imagery available if needed) - $250+

  4. Cost of other product licenses (depending on your site feature requirements)

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Budget Breakdown

Basic Web Package ($1,800)

  • Website Strategy - Personas, sitemap and content mapping

  • Website Design - Web Styleguide (fonts + color palette)

  • Web Design - Layout/design for homepage, plus up to 9 interior pages (including all site imagery and iconography)

  • Web Development - Light custom coding to accomplish desired design, build of all 10 pages in Squarespace

  • Web Development - Contact form and Newsletter Subscription

  • Web Optimization - SEO friendly best practices (meta descriptions on every page, canonical tags on every page, SEO friendly URL structure, 301 redirects from old site, xml sitemap and robots.txt file)

  • Web Analytics - Basic Google Analytics implementation

  • Launch Support - Secure domain name, or support managing DNS record for existing domain name, submit sitemap to Google

Web Add-ons

  • Post launch maintenance/support - $75/hour, or starting at $300/month

  • Content creation for site - $30/page

  • Large sites with over 10 pages - $200/additional 5 pages

  • Basic logo creation - $700+

  • Complex customization and coding - $500+

  • e-Commerce setup or integration - $500+

À La Carte Services

  • Site Audit + Recommendations - $500

  • Social Media Strategy - $750

  • Advanced SEO Strategy - $750

  • Website Consulting - $75/hour

Still have questions (don’t we all)?

 

Click through to address questions you might have about what to expect as we work together. Don’t see your question - contact me or maybe google it?

 

+ I already have a site in another system, but it's pretty dated and needs an upgrade - can you help?

Yes! I've helped companies with full redesigns, by understanding what needs updating, what does and doesn't work with the current site, and how we can improve your site without losing your brand's voice.

+ What if I don't need all your services - can I pick and choose?

Of course you can! That's why I have such a broad price range, if you don't need everything I offer, I won't charge you for it. I recommend keeping me in the loop for any work you do on your own to make sure the site is 100% cohesive, but my goal is to work WITH you, not dictate the whole process. We're a team.

+ Will I be able to make updates to my site after you're done?

Absolutely. My goal with any website it to create a system that is easily updatable and duplicatable. Post-launch, you should ABSOLUTELY make content updates with new service offerings, testimonials and images - your site should grow and evolve with your business. Part of your project includes one on one training on how to use the tools we've built, and documented instructions on how to use it after we part ways. And let's be real, I'm not going anywhere. If you have a questions months after launch, just ask me. I'd rather help you and make sure your site stays beautiful then for you to get frustrated or build something that breaks the integrity of our design.

+ I have NO idea where to start - how basic is too basic?

Your job is NOT to know how to build a website. I never want you to feel overwhelmed by this process, because it is overwhelming. So if I start using terminology that is flying over your head, or if you feel like I'm speaking another language tell me! I do not judge, and I want to make sure you're comfortable with our process working together.

Let’s Get Started - Contact Me Today!